My name is Casey Lynch and I am a problem solver. I use design as a way to communicate and create solutions. I love pairing my design skillset with my passion for marketing. With almost two years of internship and agency experience, I have developed multiple facets of my design and marketing talents. Design is a language and I love to tell stories.

Image #1

New York City Ballet E-Publication

Medium: Digital PDF

In this project, the students’ objective was to create an endless scroll pdf that would have some elements of interaction. The publication was meant to draw the viewer in and keep them interested enough to keep scrolling. I used circles and dashed lines as well as the action-based images to draw the attention of the viewer throughout the publication. The final part of the publication was an infographic that would make the viewer want to learn the information. My infographic is a mix of simple illustrated shapes and text with scale changes

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The Grill Line Branding

Printed Materials & Brand Manual

The purpose of this project was to create a completely unique branding for a restaurant that does not exist but has a decided location and style of food. The Grill Line is a seafood restaurant that is located along the coast of Boston. I used the restaurant’s location, a seaside city, as a major influence in my decision. Trying to keep a very modern and upper-class feel, I incorporated geometric shapes and inviting, but clean, colors

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Justin’s Brand Diversification

Packaging

The objective of this project was to create a new product that would fit into an already developed brand. I created a line of plant/nut-based milks to be a part of Justin’s brand. I hand drew all of the types for the packaging to fit in with the natural brand Justin’s has already created.

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Senior Thesis Project: Continuum

App Design & Brand Package

Continuum Dance Fitness Center is my senior thesis project. For this project, I created the branding, an app, and interactive iPad screens for an adult dance fitness center. I first created a real business plan for this dance center. I used the business plan and market research to develop branding, a user flow diagram, and the app. I wanted the branding to be energetic and appealing to a market ranging from 18 to 35 years old. The main point I wanted to convey with this project was moving dance branding and marketing away from a hyper-feminine and juvenile thing to something that would legitimately exist in fitness space.